Pryme Intelligence
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Infrastructure-grade AI for serious global businesses.

Solutions ยท Retail & E-commerce

Sell more.Serve cleaner.

Every retail agent - sales, support, fraud, marketing - in one widget on your site.

Pryme Intelligence puts one widget on your site that handles every customer-facing agent - sales help on the product page, support on the order page, returns on the post-purchase page, fraud triage in the background, and marketing follow-up after checkout. All trained on your brand voice. All under your refund and approval policy. All with one audit trail. Pryme Intelligence sits above Shopify, BigCommerce, Salesforce Commerce Cloud, and Adobe Commerce instead of fighting them.

30 minutes. We'll deploy a Pryme Intelligence agent on a real product category live in your brand voice and walk through the audit trail and the widget integration.

Sales
Support
Returns
Brand voice
Pryme Intelligence
Retail controls
Focus
One widget across the customer journey
Why retail teams reach out

You do not need another support-only AI vendor.

You need one customer-facing layer that can sell, serve, recover, and protect margin without multiplying widgets, contracts, and brand drift.

One widget instead of vendor sprawl

Most retail sites carry separate chat, search, cart-recovery, returns, loyalty, and support widgets. Pryme Intelligence replaces that with one widget and one governed customer experience.

Brand voice that sounds like your team

Retail AI that sounds generic kills trust and conversion. Pryme Intelligence trains on your product copy, lifecycle messages, and support replies so the output sounds like your brand, not ChatGPT.

Customer service and margin control in one layer

Sales help, support, returns, fraud review, and post-purchase comms run in one Workspace with your refund policy, fraud thresholds, and approval rules already applied.

The Pryme Intelligence retail widget

One snippet. Every agent.

This is the retail wedge: one JavaScript snippet on your site, every Pryme Intelligence agent inside it, and one customer journey that no longer breaks when the use case crosses vendors.

How it works

Add one Pryme Intelligence snippet to the site the same way you would install Intercom, Gorgias, or a tag-manager-driven widget.

The widget renders in your brand styling and routes the customer to the right agent based on page context and conversation state.

Sales help on the product page, order help after checkout, returns on the account page, marketing follow-up after purchase, all sharing one memory and one audit trail.

That means no repeated context, no fractured experience, and no separate vendor stack for every step of the journey.

<script src='https://cdn.pryme.ai/widget.js' data-workspace='your-workspace-id'></script>
See the widget on your site
What it replaces on a typical retail site
Customer support chat widget
Pre-sales or product-help widget
Cart-recovery pop-up vendor
Returns-only widget
Loyalty or post-purchase overlay
Separate fraud and CX bridge workflows
Across the retail business

One Workspace across DTC, omnichannel, marketplace, quick commerce, luxury, and wholesale.

Retailers do not buy AI by department. They buy it across the customer journey, and Pryme Intelligence runs the same governed layer across the customer-facing and operating sides of the business.

Segment
What Pryme Intelligence handles
Agents in scope
DTC brands
One widget for product discovery, support, returns, and lifecycle follow-up on the storefront.
Retail Servicing, Discovery & Sales, Returns & Refunds, Marketing Comms
Omnichannel retail
Store, web, and contact-centre journeys with order, inventory, and customer context preserved across channels.
Retail Servicing, Order Inquiry, Discovery & Sales, Fraud Triage
Marketplace sellers
Listing support, order exceptions, post-purchase service, and marketplace coordination across channel rules.
Marketplace Coordination, Order Inquiry, Returns & Refunds
Quick commerce
High-volume order status, substitutions, failed delivery recovery, and customer reassurance under tight SLAs.
Order Inquiry, Retail Servicing, Fraud Triage
Luxury and premium retail
Brand-safe service, appointment and concierge-style assistance, and high-touch post-purchase communications.
Discovery & Sales, Retail Servicing, Marketing Comms
B2B and wholesale commerce
Account servicing, pricing and catalog questions, reorder support, and marketplace or distributor coordination.
Retail Servicing, Marketplace Coordination, Discovery & Sales
Built for retail

Two pre-trained agents. Five blueprints ready to deploy. Two with enterprise setup.

These are the retail agents a buying committee can actually understand, stage, and govern, not a catalogue full of theatre.

2
Pre-trained
5
Blueprints
2
Enterprise setup
Retail Servicing Agent profile
Pre-trained
Customer service and post-purchase support

Retail Servicing Agent

Handles the highest-volume customer questions on your site and in your support channels in your brand voice, with order, policy, and account context already attached.

  • Answers delivery, billing, account, and order questions from the same widget the customer already sees on the site.
  • Routes refunds, account changes, and exception handling through the approval policy you set.
  • Preserves one searchable audit trail across web widget, helpdesk, and operator review.
Clear the support backlog
Stabilise service through peak
Discovery & Sales Agent profile
Pre-trained
On-site sales and product guidance

Discovery & Sales Agent

Acts like your best in-store associate on every product page, helping shoppers find the right product, size, fit, and alternative without leaving the page.

  • Answers pre-purchase questions from product data, size guides, and your catalogue instead of generic model guesses.
  • Keeps cross-sell and comparison support grounded in your actual inventory and merchandising rules.
  • Hands the customer into support or returns flows without making them start over when the journey changes.
Lift conversion on high-consideration products
Reduce pre-purchase drop-off
Agent
What it does
Connects to
Governance
State
Order Inquiry Agent
Time to first run: Same day
Handles where-is-my-order, delivery updates, failed-delivery recovery, and shipment questions with live order and carrier context.
OMS, shipping platforms, carrier APIs, CRM, and support tooling
Can answer and route; address changes, reship decisions, and compensation stay approval-gated by your policy.
Returns & Refunds Agent
Time to first run: Same day
Runs the returns flow end to end for in-policy cases, drafts exceptions, and keeps both customer and operator context in one place.
Returns platforms, OMS, helpdesk, payments, and policy engine
In-policy returns auto-handle; above-threshold refunds, edge cases, and account-impacting changes route to the named approver.
Cart Recovery Agent
Time to first run: Same day
Re-engages abandoned carts in the moment and handles the friction points that stop a shopper from checking out.
Storefront, email and SMS tools, CRM, and product catalogue
Drafts and routes within the send policy you set; discounts, exceptions, and special pricing stay approval-gated.
Fraud Triage Agent
Time to first run: Same day
Surfaces suspicious orders, assembles the evidence, and routes the right cases to fraud or CX without burning legitimate conversion.
Payments, fraud tools, order systems, CRM, and support queues
Detection only; holds, cancellations, and customer-facing action remain with the fraud or trust team you assign.
Marketing Comms Agent
Time to first run: Same day
Drafts post-purchase, lifecycle, campaign, and retention comms in your brand voice for manager approval before send.
Email and SMS platforms, CRM, product catalogue, and brand guidance
Drafts only; send authority remains with your named marketing approver and the Workspace audit trail records every change.
Personalisation Engine Agent
Setup path: Retail solutions design
Coordinates on-site and lifecycle personalisation across segments, product context, and retention moments without breaking the brand or policy rules.
Storefront, customer data platform, merchandising rules, CRM, and analytics
Requires retailer-specific personalisation strategy, QA boundaries, and approval rules before launch.
Enterprise setup
Talk to retail solutions
Marketplace Coordination Agent
Setup path: Retail solutions design
Coordinates marketplace orders, exceptions, listing issues, and post-purchase service where retailer processes vary materially by channel.
Amazon, Walmart, eBay, marketplace tooling, OMS, and support systems
Requires channel-specific operating rules, marketplace mix, and approval design before go-live.
Enterprise setup
Talk to retail solutions
Why an agent platform

Why Pryme Intelligence instead of another support-only AI vendor or another widget in the stack.

Retailers have already paid for several of the alternatives. The problem is that none of them own the full customer journey in one governed layer the CFO can actually consolidate around.

Capability
Pryme Intelligence
Support AI vendor
Commerce-suite AI
Point-tool stack
ONE WIDGET handles every customer-facing agent
Yes
No - support only
No - suite-limited
No - one widget per vendor
Brand voice trained on your corpus
Yes
Partial or prompt-level
Limited to suite defaults
Varies by tool and drifts by channel
Same platform as finance, ops, HR, and marketing agents
Yes
No
No
No
Refund, account-change, and marketing approvals
Built in
Usually custom or partial
Limited by the suite
Inconsistent across tools
Vendor footprint
One Workspace, one contract, one review
Another support vendor
Tied to one commerce suite
3-8 contracts, integrations, and reviews
Who this is for

Built for the retail leaders who own the customer journey and the margin.

The page has to speak to conversion, service, marketing, and trust at the same time because that is how the buying committee actually forms.

Chief Digital Officer / VP E-commerce

You need conversion, AOV, and LTV moving without eight different widgets fighting each other across your site.

One widget. Whole journey. Conversion that compounds.
See the widget demo

VP Customer Experience

You need service quality to hold through peak, returns to stop poisoning repeat purchase, and customers to reach humans when the case actually needs one.

Black Friday-ready. Without Black Friday hiring.
See the Retail Servicing Agent

CMO / VP Marketing

You need marketing operations that stop being the bottleneck and brand voice that stays consistent across every customer touchpoint.

Brand-aligned marketing at launch speed.
See the Marketing Comms Agent

Head of Trust & Safety

You need fraud and chargeback risk caught without spiking false positives that kill legitimate conversion.

Catch the fraud. Convert the customer.
See the Fraud Triage Agent
What changes

What changes in the first quarter.

The point is not another AI logo in the stack. The point is faster customer journeys, fewer support bottlenecks, cleaner returns handling, and better protection of margin.

Metric
Today
With Pryme Intelligence
Cart recovery response time
Hours to days
Minutes while the shopper still cares
Where-is-my-order backlog
Queue-driven and repetitive
Handled in seconds with live order context
Returns cycle time
Multiple handoffs and manual review
Same-day movement for in-policy cases
Brand voice consistency
Channel by channel and vendor by vendor
One brand voice across widget, email, and support
Fraud and chargeback evidence
Reconstructed later
Assembled as the work happens
Widget sprawl
3-8 vendors on the site
One widget, every agent
FAQ

Questions retail leaders ask first.

The widget question comes first because it is the real wedge. Brand voice, approvals, integrations, and speed-to-live decide the rest.

Tell me more about the website widget - how does one snippet and every agent actually work?

You add one Pryme Intelligence JavaScript snippet to your site. The widget appears in your brand styling, and every activated retail agent sits behind it - sales help on the product page, order help after checkout, returns on the account page, and support across the journey. Context carries across agents so the customer does not repeat themselves, and every turn lands in one audit trail.

Can a Pryme Intelligence agent issue a refund, change a customer account, or send marketing comms without my approval?

No. Refund thresholds, account-change authority, and send authority are permissions you grant, not defaults. In-policy actions can auto-handle if you choose; above-threshold refunds, sensitive account changes, and marketing sends route to the named human approver with the reasoning and policy citation attached.

How does the agent stay on-brand? Will it sound like ChatGPT?

Only if you feed it generic material. Pryme Intelligence trains the customer-facing agents on your product copy, past service replies, lifecycle campaigns, and tone-of-voice guidance so the output reads like your team and not a default model voice.

Where does our customer data live, and how do you handle PII and payment data?

Customer and order data stays inside your Pryme Intelligence Workspace under tenant isolation and encryption in transit and at rest. Region-scoped deployment is available. Payment card processing remains with your existing processor; Pryme Intelligence does not need to take card data into scope to run the widget or the agents.

Does Pryme Intelligence integrate with Shopify, BigCommerce, Salesforce Commerce Cloud, Adobe Commerce, and the rest of the retail stack?

Yes. The retail deployment model assumes you keep the commerce platform you already run. Pryme Intelligence sits above storefront, CRM, support, payments, shipping, returns, reviews, fraud, and messaging tools and connects through the existing platform and API layer.

How is this different from Gorgias, Intercom Fin, Decagon, Sierra, or another support AI vendor?

Those tools usually solve one part of the journey. Pryme Intelligence covers discovery, support, returns, fraud, and marketing in one Workspace and one widget, and the same Workspace also serves finance, operations, and people teams. That is a different product shape and a different consolidation story.

How quickly can we go live before a peak season push?

A bounded widget deployment on one category or one customer journey can be live in days. Full multi-agent rollout across support, returns, fraud, and post-purchase usually lands in weeks, depending on how many systems and approval paths you want active from day one.

Can we start with one product line, one channel, or one workflow first and expand later?

Yes. Most retailers start with a bounded wedge such as on-site sales help for one category, returns for one policy path, or order inquiry on the post-purchase journey, then expand inside the same Workspace and widget without restarting procurement.

Bring a real product category. We will show you what the widget does on it.

Thirty minutes. One product category you actually run. We will deploy the Pryme Intelligence widget on it live, train it on your brand voice from samples you bring, and walk through the audit trail it produces across sales, support, returns, and post-purchase.